Sydney is an independent strategist working with brands and creative teams.

Drawing on a background in consulting and operations, she brings rigor to open-ended creative work, translating ideas into clear, cohesive direction.
Her approach balances expansive thinking with disciplined execution.

Available for freelance projects and collaborations.

sydneyhartzellstudio@gmail.com

Select Clients

Becca and Co., Grey Spaces, Hill House, Target, Touchland

Services

Brand Development & Strategy
Messaging, Narrative & Voice
Research & Positioning
Creative Operations Support
Project Leadership

Employment

Present
Present
2022-2025
2020 - 2022

Zan Inc.
Freelance
Bond Vet
Ipsos Strategy3

Account Director & Creative Strategist
Creative Strategist and Brand Consultant
Senior Manager, Central Operations
Associate Consultant